The Integration Engineer
When it just has to work.

Creating URLs that contain keywords help your site to be indexed by search engines.  A Keyword in a URL, combined with other factors helps a page be seen as relevant to that keyword in the search engine index.

Magento give us a handy way to control the URL for categories, pages, and items.  Sure, Magento will figure out a URL key to use if you don’t supply one.  But we should take a moment to think about what we are saying to the search engine about the page, category or item that we are creating.

Here’s how it works: (more…)

Even though 30% of searches are for local things.  Local businesses have a hard time getting found by keyword searches.  Sometimes this is because they don’t have a website.  But more often it is because Google, Bing, Yahoo or whatever, can’t tell if they are relevant for those search words.  So those local customers (customers that are geographically near a business with their product or service) are buying from someone in China or Toronto or some other place while the business in Peoria is wondering why know one ever comes in to buy.

As we customers do more and more of our initial shopping on the internet, businesses that don’t show up on a search are never visited.

My example: (more…)

“If you don’t have a website, you don’t have a business.”

Now let me explain this statement just a bit.  A business is a business when it starts to provide its goods and services to others.  In the past (distant past) people could and would “put out their shingle” to start serving their customers.  Times were simpler then.  And almost all markets were local.  At that time, the act of “putting out your shingle” was all you had to do to let your market know and you were in business.

In today’s market, a website is the modern day shingle.   Businesses aren’t really businesses if they don’t have a website.

But that is not all they need to do.

Some businesses are doing the equivalent to hanging their shingle out in the back yard or in back alleys where only people who know them will ever see it.  These are businesses that put up a website, but have used the wrong strategy, used the wrong keywords, and have no relationships with any other websites that can let search engines and people know where they are.

If you have a business, but aren’t getting visitors and customers from web traffic, you are probably doing something wrong.

Lets talk.  roy@theIntegrationEngineer.com

Or check out MarketMilestone.com to find out more.